AGRICULTURAL COMMUNICATIONS II

Overview -

Are GMOs good for you? How do you explain the difference between organic and all-natural to consumers? How does a small farm advertise to a local community? In Agricultural Communications 2, students are introduced to visual, verbal, and written techniques to communicate agricultural information to stakeholders. This course prepares students with specialized knowledge of agriculture and media as they learn to design and develop marketing materials, engage in the community, and address needs of agricultural producers and consumers in a moral and ethical way. Students write news stories, compose photographs, create publications, and develop audio and video press materials. They also practice presenting speeches and visual presentations, developing real-world skills that apply across career fields. Throughout the course, students explore opportunities and develop employability skills to prepare for a career in the agricultural communication field.

MAJOR TOPICS AND CONCEPTS -

Agricultural Communications

  • Communication Methods
  • The Business of Agriculture
  • Media Messages
  • Careers in Agricultural Communications

Fundamentals of Public Speaking

  • Preparing a Speech
  • Writing a Prepared Speech
  • Writing an Extemporaneous Speech
  • Visual Aids

Visual Communications

  • Digital Photography
  • Photo Composition
  • Publication and Document Design
  • Elements of Graphic Design

Writing for Agriculture

  • News Media
  • News Writing Style Elements
  • Conducting Interviews
  • Composing News Stories

Video and Audio Production

  • Production Process
  • Writing a Script
  • Video Sequence
  • Storyboard

Business Communications

  • Career Success
  • Business Letters
  • Career Search
  • Résumés

Grade Level

Grade 9, 10, 11, 12

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Duration

Annual

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Prerequisites

Any software program that can be used for graphic design, document design, and video editing

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Mode

 Online

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Ratio

1 Teacher : 9 Student (Standard)

1 Teacher : 15 Student (max)

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Exams & Assessments

Online via Learning Management System

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Academic Year

9.6 Months ≈ 10 Months

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Commencement of Academic Year

January

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End of Academic Year

November

Requirements

 

none